Cooking Fury

Brand design and identity - Website development - Consumer insights

Project Details

Cooking Fury is an independent full-service direct-to-consumer cookbooks production company. They offer innovative solutions in planning, design, press and distribution services for aspiring authors and chefs from all around the United States. Studio Braven executed Cooking Fury’s full rebrand, highlighting its agile, modern and young team, offering the company a complete brand identity guideline and collateral library and the launch of its new website. One of the key services we provided the production company with was the full-scale consumer insights projects execution - from curating market intelligence partners for the US market and supporting the execution of consumer surveys, to delivering ecommerce optimization recommendations fueled by readers feedback.

year
2024
Service
Brand, Website Development, Consumer Insights
Client
Cooking Fury
Website
https://www.cookingfury.com/

Challange

Cooking Fury, a direct-to-consumer cookbook production company, needed a comprehensive rebrand to reflect their modern, agile, and youthful team. Additionally, they required a deeper understanding of their consumer base for a strategic expansion in the US market and ecommerce optimization to improve customer experience and drive growth.

Solution

The rebrand successfully highlighted Cooking Fury’s dynamic and youthful team, creating a refreshed brand identity that resonated with their audience. The consumer insights project provided key market intelligence, helping the company better understand their audience, and the ecommerce optimization recommendations enhanced the customer experience, elevating the brand and driving business growth.

Outcome

Studio Braven led Cooking Fury’s full rebrand, delivering a complete brand identity guideline, collateral library, and a new website launch. They also executed a full-scale consumer insights project for the US market, curating market intelligence partners among top US market intelligence agencies, conducting consumer surveys, and providing data-driven recommendations for optimizing Cooking Fury’s ecommerce strategy.

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